I plan to make a music video in my group which includes Elliot, Georgia and me and we’re making the video for our song ‘First Love’ which is 3 minutes long.
Our main ideas for the video is to have about 5 different shots of Elliot performing the song, and some kind of memory style scenes and some speeded up shots of traffic. We plan to have shots of Elliot in the studio performing, shots of Elliot and his girlfriend (Georgia) when things were going good, shots at the docks of Elliot performing, Georgia on the phone breaking up with him, and some in car scenes messing around.
We want our video to be mainly black and white and then the lights of the cars to be in colour, we think this will be more effective, we got ideas from Devlin’s ‘London City’ so that it fits our grime/hip-hop genre.
The Treatment
The target audience for this music video will be teenagers and young adults. To help this the artist will be attired accordingly and the lyrics are modern and meaningful so the target audience can relate to this.
The opening scene will be of the artist recording and writing in the music studio.
The next scene will be filmed at the artists house and will show the memory of him and his girlfriend when they were going good and happy.
The following scene will be filmed in the back of a car and will be hand-held as if it was a home recording video. It will show the artist with his girlfriend again when they were happy and good together.
We will be experimenting in a scene using an idea seen in another artists music video, in which the shot is sped up of the streets at night, the water, and some other landmarks in Ipswich, it gives a good effect of time going quickly.
Finally we will have a scene at the docks at night so the low lighting will give the effect of sad times for the artist. He will walk past a couple who are in love and this will make him reminisce of when his girlfriend and he were together.
The artist will be dressed in a casual fashion rather than the normal hip hop look that a lot of artists use at the moment.
Lighting will be enforced by using studio lights and asking a local bar if we could use a plug socket to plug in any extra lighting we may want to use.
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